by Nickie Wang
Early last month, President Benigno Aquino reinstated an executive order requiring all radio stations, with musical format, to broadcast at least four OPM (Original Pinoy Music) songs every hour. That means, at least 25 percent of the program will be dedicated to the Filipino-produced music.
Some radio stations oppose the executive order believing that they will lose their audience, most especially those that play US Billboard chart toppers. Willing or reluctant, there are stations that already begin playing at least one OPM every clock hour.
Local music’s substantial exposure in the airwaves is a good way to start with and if it is the authorities’ approach to create a renewed interest in OPM, then they are on the right track. But in this nationalistic attempt we should also look into the possibilities that listeners might get bored and eventually crave for music that soothes their ears and matches their taste. Continue reading