Digify, Inc., a subsidiary wholly owned by GMA New Media Inc., partners with SM Supermalls in a project that aims to deepen the mall’s engagement with its consumers through a digital platform.
The techno-creative lab was commissioned by the mall operator giant to create and develop the SM Supermalls App, a smart shopping mobile application that can now be downloaded for free on Google Play and Apple App Store using handheld devices.
The app’s key features include a Mall Directory with a complete list of stores for over fifty SM Supermalls nationwide. Consumers can navigate the app using mall maps that show the exact location of all stores, restrooms, ATMs including parking spaces available.
The app redefines smart shopping by allowing consumers to check the latest movies, find their favorite shops and restaurants, and have access to latest promos and collect rewards.