Entertainment / Lifestyle / music

Cinemajam redefines film and music festival


IT WAS a rainy Saturday night on Nov. 29 at Greenfield District Central Park in Mandaluyong, but it did not stop young people in their hoodies and umbrellas from entering the ates of Cinemajam to be part of the second edition of this one-of-a-kind event.

At around 10 p.m., the fest was almost about to end but visitors were still trooping to the venue to have a glimpse of Urbandub and Bamboo, who fired up the Cinemajam stage and ended the night with the segment, Midnight Jam.

bamboo 2014

Dubbed as the first movie and music festival in the country, this whole day family-and-friends affair featured a remarkable line-up of local acts, fun activities, art installations, and box-office movie marathon shown outdoors.

Hosted by KC Montero and Nikki Gil, the festival kicked-off early in the morning. Visitors checked out art installations created by participating clubs from various universities. Adding fun to this unique fest, visitors were also engaged in outdoor activities like bungee jumping, ziplining and wall climbing. To top that, there were several prizes up for grabs from different games at the surrounding booths.

Local bands Autotelic, Cheats, Group Hug, Banda Ni Kleggy, Pedicab, Imago, Itchyworms and Franco rocked the Cinemajam 2014 stage before the magnificent fireworks lit up that side of Mandaluyong at 6 p.m. The firework display also marked the launch of Signature Graphite Green Lenses by Crizal Transitions, the company behind the whole event.  Thereafter, Hollywood hits Letters to Juliet and Now You See Me were screened on giant LED TV.

From daylight fun transitioning to chill sunset music, to an outdoor movie screening and midnight jam, this event is indeed the perfect avenue to simply unwind and have a break from long days of work. Indeed, this growing festival is an annual event to watch out for. Most importantly, Cinemajam is not just for fun and activities, it also shares a positive statement on reaching visions for greater good. Part of the proceeds will go to World Vision, a non-government organization focused on building a better world for children.

Hopefully next year, as they aim to have a bigger fest, instead of November or December, they can stage the festival during summer time when the weather is more cooperative for outdoor activities.

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