Entertainment

Rico Blanco rocks the Deezer app launch


Premium music streaming service Deezer has finally reached Manila via wireless services leader Smart Communications, Inc. (Smart) in a party launch held July 9 at Raven Boutique Club, Bonifacio Global City in Taguig. The face of Deezer, musician Rico Blanco performed before a packed crowd to introduce a bigger and better way to discover music.

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Originating from France, Deezer contains more than 30 million songs in its library. The app is also available in over 180 countries worldwide.

“We are very happy to secure this partnership with Deezer,” said Kathy Carag, Smart Postpaid Marketing Head. “We have brought you SPINNR and now Deezer to beef up our music portfolio. We know that music is life for many Filipinos and now Smart is making it possible for Filipino music lovers to enjoy what they want to hear with the clarity and features they truly deserve.”

Deezer’s music discovery features such as Flow, Hear This and Explore combines the best of man and machine – recommendations made by its 50 music editors worldwide as well as its smart algorithms. This ensures that music recommended to the user via Deezer is personalized to his or her music taste.

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“Deezer’s man and machine intelligent recommendation features relies on both the technical feature of suggesting what songs or artists are worth listening to and 50 music editors all over the world who are also taking into account the choices of the Deezer subscriber. The more I listen to tracks I want on my playlist, the more Deezer recognizes what kind of songs I’m looking for.”

Rico added, “I have been using Deezer for quite some time now and I have been personally recommending it to friends for quite a while. I’ve been listening to songs and artists suggested by Deezer based on my listening history and I would not have discovered this world of wonderful tracks and artists if not for this music app. It’s like taking music cues from someone that truly knows you like when a friend buys you a CD that he knows you will like, Deezer does that to me. It has turned my music discoveries into exciting adventures.”

Smart expands music portfolio with launch of Deezer offers

Wireless services leader Smart Communications, Inc. (Smart) is broadening its music portfolio with the introduction of premium bundles for global music-streaming service Deezer, strengthening its foothold in the music space as it eyes to capture majority of the music listening market in the Philippines.

TOAST FOR A STRONG PARTNERSHIP. Mobile leader Smart Communications, Inc. (Smart) and global music streaming service Deezer announce their partnership to bring the largest library of music tracks to Philippine users during a launch party at Raven Boutique Bar on July 9. In photo are (from left): Deezer Business Development Manager for Asia Steven Frank, Smart EVP and Wireless Consumer Division Head Charles A. Lim, Smart Innovation and Product Development Group Head Mellissa Limcaoco, Smart Postpaid Marketing Head Kathryn Carag, Deezer PR Manager for Asia Gina Daryanani, and Deezer Label Relations Head for Asia & Oceania Dona Inthaxoum.

TOAST FOR A STRONG PARTNERSHIP. Mobile leader Smart Communications, Inc. (Smart) and global music streaming service Deezer announce their partnership to bring the largest library of music tracks to Philippine users during a launch party at Raven Boutique Bar on July 9. In photo are (from left): Deezer Business Development Manager for Asia Steven Frank, Smart EVP and Wireless Consumer Division Head Charles A. Lim, Smart Innovation and Product Development Group Head Mellissa Limcaoco, Smart Postpaid Marketing Head Kathryn Carag, Deezer PR Manager for Asia Gina Daryanani, and Deezer Label Relations Head for Asia & Oceania Dona Inthaxoum.

The announcement of the Deezer bundles complements Smart’s homegrown music service SPINNR, which has revolutionized the music consumption habits of Filipinos by offering song downloads for as low as Php10 and music streaming for just Php2.50 per day, roughly equivalent to the value of three text messages.

“Deezer completes Smart’s music portfolio as we strive to provide the complete music experience to all kinds of users,” said Charles A. Lim, EVP and Head of the Wireless Consumer Division at Smart.

“SPINNR provides the total music experience to our subscribers with streaming and downloads of all the latest and hottest songs, the most anticipated concert events, meet-and-greets with their favorite artists and exclusive access to official merchandise. Deezer, on the other hand, provides music streaming with a large catalog of 30 million songs and the widest availability in more than 100 countries around the world,” Lim added.

Vast potential

Lim said there is vast potential in the music space considering the proliferation of new types of mobile devices in the Philippines, considered the fastest-growing smartphone market in Southeast Asia by a GfK Asia study in 2012.

“With smartphone adoption still expected to jump exponentially in the coming months, more users will gain access to Internet-enabled devices capable of music streaming, and Smart is the only mobile provider that will have a full lineup of music services ready for them,” Lim added.

Smart also has the distinct advantage in providing the best music-streaming experience to all subscribers with its highly modernized network—completed in 2012—that is capable of delivering superfast mobile Internet to all users nationwide.

Changing behavior

Even though streaming is still a relatively new way of consuming music in the Philippines, Smart’s Head of Innovation and Product Development Mellissa Limcaoco said they’re seeing more and more subscribers jumping into the music streaming bandwagon.

“Just a few years ago, music streaming was not a familiar concept among most Filipino music lovers. With SPINNR, Smart has paved the way for more fans to affordably enjoy music anytime, anywhere without worrying about the limited storage space on their mobile devices,” Limcaoco said.

She added that with the introduction of Deezer to its music portfolio, Smart expects music streaming to be more pervasive as it hopes to address the varied tastes of music fans nationwide.

“The high smartphone penetration in Philippines means that music lovers are taking their world, and their music, on the go,” said Steven Frank, Business Development Manager for Deezer in Asia Pacific. “With over 30 million tracks in our catalog, Philippine music fans can enjoy their favorite songs and discover new music from international, Asian or OPM artists with high-speed Internet connection by Smart, no matter where they are.”

Premium offers

Deezer offers, with over 30 million songs and powerful music discovery solutions, will initially be available to Smart Postpaid subscribers through Unlisurf Premium Plans starting at just P1,175 a month, bundled with the year’s latest smartphones and unlimited LTE surfing.

Users, for example, can get the Sony Xperia M2 at Unlisurf Premium Plan 1175, with unlimited mobile surfing, free calls and texts, and a Deezer Premium+ subscription already included in the package. Other phones available include the Nokia Lumia 1020 at Plan 1675; and the Sony Xperia Z2 as well as the Samsung Galaxy S5 at Plan 2175.

As an exclusive perk to early subscribers, Smart will be giving those who sign up for any of the Unlisurf Premium Plans a P175 bill rebate for six months.

Existing Postpaid subscribers, meanwhile, can take advantage of the various Deezer Music Packs that come with a free Deezer Premium+ subscription. These include Deezer Daily for Php25 (1-day Deezer access plus 25 SMS and 10MB of mobile data for Deezer streaming), Deezer Weekly for Php125 (7-day Deezer access plus 125 SMS, and 50MB of mobile data for Deezer streaming), and Deezer Monthly for P250 (30-day Deezer access plus 250 SMS, and 100MB of mobile data for Deezer streaming).

Offers for Smart Prepaid subscribers will be announced soon. For more information on Smart’s Deezer offers, visit smart.com.ph/Deezer.

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