Entertainment

Diary ng Panget a box office hit


VIVA Entertainment’s summer teen flick Diary ng Panget starring showbiz newbies James Reid, Nadine Lustre, Andre Paras and Yassi Pressnan, scored big in its debut earning P15 million at the tills.

VIVA Entertainment’s summer teen flick Diary ng Panget starring showbiz newbies James Reid, Nadine Lustre, Andre Paras and Yassi Pressnan, scored big in its debut earning P15 million at the tills.

Even the film outfit that produced the movie was surprised with its box office performance since such result is generally known only to movies top-billed by big stars. It was rather a brave move for Viva Entertainment to cast virtually unknown actors in a movie, which is based on a popular book series of the same title. Originally published on the online writing community Wattpad, the series has been read more than 12 million times online and has topped book charts locally.Diary ng Panget cast

Diary ng Panget follows the story of a poor, acne-ridden Eya Rodriguez (portrayed by Nadine) as a struggling scholar at Wilford Academy. She lands a job as a personal maid of the rich spoiled brat Cross Sandford (played by James) who also attends the same exclusive school. The two don’t get along, but as they get tangled in their classmates’ games of affection, their relationship becomes more complicated.

But amid the film’s success, people who have read the series were disappointed with Andoy Ranay’s film adaptation. People thought, since Ranay has an exceptional portfolio of indie films, the teen flick would be given a bold treatment just like his previous films. Rather, the film comes out to be no different from other mainstream rom-coms that bank on the standard formula  of old clichés and punch lines. Additionally, the film’s narrative is awfully disjointed due to incoherent and unnecessary subplots. But what can we expect? Viva Films announced its acquisition of Diary ng Panget only in September last year and voila, a few months later, they already have a full-length teen flick.

The most anticipated scene in the movie is James Reid in his half-naked glory

The most anticipated scene in the movie is James Reid in his half-naked glory

Did the scriptwriters even try to review the material or were they just too excited for their paychecks? It seems that Viva Entertainment spent more time on publicity and promotion than on actual time allotted for film production. Perhaps the success of Diary ng Panget lies in the fact that there were no other local releases when it was released, not to mention that people were also anticipating the movie because they thought it would have the same kind of energy they felt when reading the book

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