MEDIA research companies AGB Nielsen and Kantar Research released their data on television ratings covering urban and rural households for the month of October, both research groups position ABS-CBN as the leading network based on the data they gathered.
In AGB’s NUTAM (Urban National TV Rating), comprises the 95 percent of the total urban Philippines, ABS-CBN garnered 33.2 percent audience share, a two-percentage point lead against GMA Network among urban areas in the entire country. In the same data, GMA Network appeared to be the most preferred television station in Mega Manila and Urban Luzon.
Meanwhile Kantar’s survey indicates that the Lopez-run media conglomerate extends its lead of 12 percentage points against GMA-7 among urban and rural households. The network strengthened its nationwide leadership over rival TV station in the said month with an average total day share of 45 percent, up by three points from the previous month and 12 points higher than GMA’s 33 percent.
In addition, in the comparative household ratings, the Kapamilya Network’s primetime programs registered twice the number of audience compared to that of GMA Network’s main programs’ ratings. For example, fantasy drama Juan dela Cruz ended on a high note with a ratings of 38.3 percent and an average national TV ratings of 34.5 percent. On Oct. 25, the Coco Martin-starrer series received 34.7 percent television ratings trouncing the primetime block new entry Genesis (GMA-7), which registered 14.3 percent. Likewise, teen drama Got To Believe (ABS-CBN) set the bar higher with its 29.9 percent ratings compared to GMA-7’s romantic series Kahit Nasaan Ka Man (GMA-7) that registered 13.1 percent ratings.
The morning and the late afternoon blocks were also dominated by ABS-CBN shows. Even the long-running variety show Eat Bulaga had some difficulty keeping its number one position as the most-watched program in its timeslot as the it show decline in viewership month on month.
Furthermore, based on the average ratings compiled by TNS, 13 out of the country’s top 15 most watched programs in October were produced by ABS-CBN with Juan Dela Cruz leading the pack followed by Maalaala Mo Kaya, Wansapanataym and Got to Believe, in that order.
The trend continues
Television ratings are important because they influence the ad placements, which directly tell people if a show is earning or not. It also serves a measurement of program’s success and how it fair against its rival shows. Additionally, these are the numbers media networks are crazy about because it help them project their revue.
In November, the trend continues with ABSCN’s new shows Honesto, Bet On Your Baby and Maria Mercedes produce big numbers which serve as an indication that ABS-CBN primetime block, billed as Primetime Bida, continues to charm local viewers.
Honesto’s average national TV rating is 30.3 percent and is now one of the most-watched programs on primetime. Its closest rival, GMA-7’s Genesis only averages 14.1 percent. The pilot episode of the inspirational drama garnered a national TV rating of 30.5 percent on Oct. 28, while Genesis only registered a disappointing 10.5 percent on the same day.
These data serve as a wakeup call to the second-rater. It should be a picture for them to ponder its own programming.