HOSTS, singers, dancers and other talents of the supposedly top-rating musical show of Kapuso Network, Party Pilipinas, had their swan song last Sunday as the show had been axed.
In a statement by an official of GMA Network, it says that in a few weeks, there will be exciting changes in the Sunday noontime offering of the station. The irresistible pitch of the executive furthered that a new program that will replace the three-year-old “concert party” is an exciting musical variety show that “will have more fun and thrilling elements that viewers must definitely watch out for.”
Sadly, Party Pilipinas now has something in common with its predecessor (SOP…Sobrang Okay Pare), which after more than a decade of going head to head with its biggest competitor (Asap) in terms of viewership, it finally gave up its claim of being the no.1 show every Sunday. SOP’s ratings dropped significantly during its last few months and staging the show was both a nightmare and production suicide for the station as they were just losing millions every week. We are not entirely sure if the situation is the same this time around but we do know why television stations suddenly do major revamp.
Had Party Pilipinas been a television series, it would be easy for us to understand why it’s going to end, but Party Pilipinas is not a soap hence it’s safe enough to surmise that it faces cancellation because it fell short in delivering acceptable figures in viewership and advertising revenues. Rumor has it that GMA Network loses P10 million each week just to keep the musical show hosted by Regine Velasquez, Ogie Alcasid, Janno Gibbs and Jaya.
We just hope though that GMA Network finds suitable assignments for people who would lose their job once the show bids goodbye especially those who transferred from Asap believing that Party Pilipinas is the better place to be.