Big screen entertainment can transport us to an entirely separate world or perhaps to a different era. Interestingly there are actors whose impact to the moviegoers is better than the movie they starred in. This holds true in the Philippines where movies are sold by stellar cast and not by its interesting story.
In the previous year, there seemed to be a revival of local cinema. Philippine moviemaking became a billion-peso industry when the combined earning of the 10 most successful of movies in 2012 totaled a whooping P1.3 billion. And that figure does not include the box office revenues of 2012 Metro Manila Film Festival entries, P767 million (according to the Metropolitan Manila Development Authority).
Thanks to the brightest movie stars whose involvement in their respective movies was more significant than what the directors and behind camera workers did. Simply put, their popularity is responsible for millions of pesos in ticket sales.
As validated by the Guillermo Mendoza Memorial Scholarship Foundation, Inc. through 44th Box Office Entertainment Awards, John Lloyd Cruz and Bea Alonzo reclaimed the Box Office King and Queen titles for The Mistress. The film, which holds an 81 percent rating and an average rating score of four out of five, according to Rotten Tomatoes, is the fourth highest grossing local film of all time.
Though touted as a daring movie, the story of a kept woman was promoted as Bea and John Lloyd’s celebration of their 10th year as a lovely and sturdy onscreen couple.
Meanwhile, Vice Ganda earned his second recognition as Phenomenal Box Office Star alongside AiAi delas Alas and Kris Aquino for MMFF 2012 entry, Sisterakas, which as we all know, holds the record of the highest grossing local movie to date.
The lead stars of another Star Cinema entry to the 2012 MMFF will also share the spotlight in the 44th Box Office Entertainment Awards next month. One More Try leading man Dingong Dantes won Film Actor of the Year, while his leading ladies Angelica Panganiban and Angel Locsin, will receive Film Actress of the Year plums.
This year’s awardees will be given their recognition at an awarding ceremony on May 19 at the AFP Theater in Camp Aguinaldo, Quezon City.