#ItsMoreFuninthePhilippines: DOT’s newest slogan a total miss, copycat of 1951 Swiss campaign

“It’s more fun in the Philippines.”

It’s an enticing and a very inviting slogan. But foreigners will definitely be surprised once they are welcomed by our psychedelic airports. Anyway, as of this writing, the title above is one of the trending topics on Twitter worldwide.

This is the country’s newest  tourism slogan launched by the Department of Tourism (DOT) to members of the press on Friday, months after the agency faced criticism over its failed “Pilipinas Kay Ganda” campaign. Apparently, hours after it’s launch, ABS-CBN news reported  that in 1951, there’s an Ad campaign called “It’s more fun in Switzerland,”

Tourism Secretary Ramon Jimenez Jr. said during the event that they “want the world not to watch but to participate” in the new campaign. But like a party or celebration, where is more fun?(Singapore shouts,”Party over here!”) It seems that the government secretary is left with no choice but to defend the plagiarized slogan.

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