Four-peat for Viva Films and Star Cinema

Right on the heels of box office successes of No Other Woman and Praybeyt Benjamin, another Viva Films and Star Cinema co-production is making waves at the local tills.

Won’t Last A Day Without You, Sarah Geronimo and Gerald Anderson’s second big screen team up, grossed P20 million during its opening day on Nov. 30 according to Star Cinema’s advertising and promotions manager. It is P5 million higher than Catch Me, I’m In Love’s opening tickets sales (the movie is the tandem’s first project together and also a co-produced by the same movie outfits).

The romantic comedy flick which centers on the accidental affair of two people who are unlikely to be together is the fourth movie released Viva Films and Star Cinema that debuted strongly in 2011. Adult-romance drama No Other Woman that stars Derek Ramsay, Anne Curtis and Cristine Reyes opened with P15 million worth of tickets sales and had a cumulative six-week gross revenue of P278 million. Meanwhile, the highest-grossing local film to date, Praybeyt Benjamin, raked in P23.6 million on its opening day and grossed over P320 million after its last week at the cineplex.

In Won’t Last A Day Without You, Sarah plays a disc jockey who is an expert in giving love advices. One day, a caller opens up about her relationship with her boyfriend who is apparently a womanizer. Sarah (DJ Heidee) tells the caller to breakup with her casanova beau, who is played by Gerald (Andrew). Upon hearing what DJ Heidee told his girlfriend, Andrew rushes to the radio station and asks the management to fire the lady jock. And that serves the springboard of the so-called accidental romance.

The romcom movie was released on the same day Steven Spielberg’s The Adventures of Tintin and GMA Films’ horror flick The Road hit the theaters.

What’s with the title?

People can get away with using pop songs as a title of their films most especially when the pictures made it big at the tills. Though more often than not, it is difficult to decipher the relation between the title and the film’s premise, it seems that this practice will still remain longer than we expect as local moviegoers still welcome it.

Take for example Star Cinema’s lineup of pictures to be released in 2012, it is composed of movies that borrow a line from a song for their title. Derek Ramsay and Bea Alonzo’s first movie teamup is tentatively titled I’ll Never Go. It’s the title of an OPM record popularized by the band Nexus and was later covered by Erik Santos. The highly anticipated big screen project of John Lloyd Cruz and Angel Locsin has a working title What Matters Most and Thai heartthrob Mario Maurer’s romantic film alongside Erich Gonzales is billed Suddenly It’s Magic. That’s just the first quarter of the year, brace yourself for the titles like You Light Up My Life, It Takes A Man And A Woman, Ang Huling El Bimbo and Love Will Lead You Back.

This brings me to an idea if big foreign studios are like the Philippine Cinema when it comes to assigning titles for their films, great pictures like Titanic, Armageddon, and Slumdog Millionaire would have used My Heart Will Go On, I Don’t Wanna Miss a Thing and Jai Ho as their respective titles.

Music is a vital component of any film because it helps to create the ambience for the story, and it also helps to evoke the emotions of the characters so the audience gets to feel the same thing. Contrary to what some of “these geniuses” believe, using a popular song as a title for a picture only defeats the purpose or the importance of a soundtrack to a movie.

New face of network loyalty

Loyalty seems to be the hardest word for any actor to keep nowadays. That is nothing but natural after all entertainment is still a business venture and for an actor to build his social capital, he needs to expand and if possible make crucial decision that will benefit his career as an entertainer.

Simply put, if the one talent seems not to be growing as a contract star to television station, transferring to a rival network that offers bigger paycheck is the most logical thing to do. In this respect, we can’t blame the likes of Sharon Cuneta, Aga Muhlach, Maricel Soriano, and the other stars that considered loyalty shift. Rumors have it that Sharon’s exit is only a part of another series of station-hopping happening next year. Sam Milby, Derek Ramsay, and KC Concepcion are few of the names rumored to be transferring over the small but very aggressive TV5.

This is the face of network loyalty today, talents are loyal not because of their long-term relationship with a network but to what the network can promise to boost their career and ultimately what the network can shell out to make them stay.

2 responses to “Four-peat for Viva Films and Star Cinema

  1. with similarity to accidental husband movie

  2. Hopefully the luck continues..:)

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s