Making Pinoy music alive

by Nickie Wang

The state of Philippine music industry is a constant subject of debate among those people who call themselves OPM artists, songwriting genius, hit makers and those who stand on the other side of the fence—the critics.

Throughout the years, we have seen how CD sales are crippled by piracy and illegal digital downloading. This is a situation even big record companies and the force task by government cannot solve through their consolidated efforts. Hence, to be alarmed as to where the industry is headed is just natural especially to those who still believe that local music can still see better days.

Also in the past few years, we have seen numerous efforts to arrest the deteriorating state of OPM, or Original Pinoy Music as known to many. There were music camps where old hands mentored budding artists, motivating them to be more creative. There were songwriting contests geared to inspire more people to create more original material. There were music festivals and conventions that encourage people to celebrate homegrown sound and artistry. And ultimately, there were bills and laws mandated by the government to promote local music, which rather toothless as nothing has made any solid impact.

Most of these endeavors, if not for publicity, were done to promote new movements or organizations that after several public appearances, would suddenly disappear in the picture. In other words, the efforts are neither maintained nor sustained.

Continuity, apart from originality, creativity and artistic integrity, is one of the best ways to make public recognize the initiative of music workers to revive the dying industry. Similarly, a sound long-term plan and or concrete business decisions are neded since music, in general is also a business enterprise.

Making the local music industry, which does not exclusively include record sales and staging concerts, alive and thriving, music labels, workers, and producers must identify first who can really help them. The answer – the music fans.

As long as music consumers support foreign sounds, which most solo artists even promote by performing them on television every day, any effort will just go to waste.


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