by Nickie Wang
Any station should be alarmed when it is losing its audience because it only means that a rival network is benefitting from its failure. In this respect, the Kapamilya network’s plan to launch a new noontime show spells its eagerness to give its rival a real competition to lure its audience back.
Currently, ABS-CBN’s noontime anchor program experiences poor ratings. It is an indication that even though it started as a great show, the viewers are still looking for other elements that Showtime can’t provide.
After its second season finale, Showtime introduced additional segments and new concepts—contestants have to follow a theme each week or so. The hosts, on the other hand, stretched their spiels in able to fill the two-and-a-half hour slot assigned to the program, but of course it only bored viewers and the ratings continued to hit bottom level.
Surfing on the other channel, long-running noontime program Eat Bulaga sits comfortably at the top of the ratings game. Without exerting too much effor t on its concept, production, and segments, Eat Bulaga is still being religiously patronized by many like what its jingle says —mula Aparri hanggang Jolo. Nothing really beats the viewing habit that the noontime show has entrenched in most Filipino households.
At the moment, Showtime is in limbo. After enjoying prime spot due to its promotion, it’s threatened to be relegated as either a late morning or a late lunch program. Kapamilya is about to launch a new noontime show to address the weak ratings performances of the latter. For the record, it’s going to be ABS-CBN’s second attempt to regain its noontime audience. We are all witnesses how the station failed with the half-baked Pilipinas Win na Win.
The still untitled noontime game show will be hosted by John Estrada and Randy Santiago. It was revealed when John phoned Willie Revillame while the latter was hosting Willing Willie. John informed the TV5 host that he is currently having a negotiation with ABS-CBN executives for a new project.
In the telephone conversation, which was aired on national TV, Willie expressed his disappointment to John and threatened him that he (Willie) will no longer be his best man in his upcoming wedding with Priscilla Meirelles.
“Channel 2 left us before and removed us from our show. If your noontime show wouldn’t rate, I’m telling you, they will remove you again like what they did before to us,” Willie said in Tagalog while on air and added, “I will promote Eat Bulaga every day to ensure that your show will not rate.”
In an interview on The Buzz, Toni Gonzaga revealed that everything is on the negotiating table and that she will join Randy and John in the said noontime show, which premieres on Feb, 12. Mariel Rodriguez is also part of the lineup.
While everything does not have a clear picture yet, one thing is really for sure—the Kapamilya network needs a noontime show to salvage its position in the non-primetime block. And if they would do it, there’s no need to rush and there’s no need to bring old folks who have already failed to topple the network’s closest competitor in the same timeslot.
Alex Gonzaga’s time to shine
Twenty-three year-old Alex Gonzaga has been known as the less popular sibling of Toni Gonzaga, who is on the other hand known as one of Kapamilya’s busiest stars. And even if she has secured several projects on TV5 like LokomokoU, P.O.5 and Juicy, she can’t still get out from the shadow of her older sister.
Though both Alex and Toni have been saying that there’s no point of comparing them, it is still inevitable because they are in the same field, and it is so happen that the older Gonzaga has better qualities if we are to consider the successes her career has achieved in a span of ten years.
Like everybody in showbiz industry, Alex has her own time to prove that she has what it takes to be called an actor and a talent. Probably, her being cast in the TV5’s primetime drama, Babaeng Hampaslupa, is her first step to make a statement because it is her biggest break to date since she entered showbiz in 2005.
The current project gives Alex’s star a new glow, but of course we still have to wait and see until the series goes on air before we could finally dismiss that this is a big move in Alex’s career. Nonetheless, Babaeng Hampaslupa puts Alex as one of TV5’s prized possessions. We just hope that she can deliver.
In every special event, the country’s biggest theme park holds an intimate moment with kids and celebrities via an educational entertainment. For the month of February, celebrity storytellers will accompany young bookworms as they retell the story of Romeo and Juliet.
Among the scheduled stars to read the famous Shakespeare novel from Feb. 5 to Feb 20 at the Enchanted Kingdom’s Eldar’s Tent are Jasmin Curtis Smith, Love Añover, Lyn Ching, Luane Dy and Lovi Poe. Reading starts at 5: 30 p.m.
Apart from the celebrity storytellers, Enchanted Kingdom is also hosting an array of programs and activities to usher the Year of the Rabbit and to celebrate Valentines Day.
The month-long festivities kick off with the second edition of Hug-a-Palooza, a concert in partnership with Magic 89.9. Park visitors can freely exchange hugs and spread love with their loved ones while watching some of the country’s biggest rock bands.
Following the love themed festival is the Chinese New Year celebration with Sky Dragon and Lion dance performances on Feb. 5 to 6. Parkgoers will witness Chinese Pole and Lantern dances every Thursday to Sunday starting Feb. 3 until Feb. 27. Traditional Chinese opera will also be staged on Feb. 6 at the Eldar’s Tent. One of the highlights of the Chinese New Year celebration is the food festival at the Amazon Grill with authentic Chinese gastronomical delights such as buchi and pichi-pichi.
EK’s own adaptation of Walt Disney’s feature animation film, Mulan, will be shown all weekends from Feb. 5 to 27. Entitled Enchanted Musical: The Story of Mulan, it is top-billed by GMA-7 artist Rita Iringan, Rex Flores of all male group 100 percent, and Joey Mamon.
Topping off the whole celebration is the EK’s fireworks display show that is expected to make the skies of Sta. Rosa literally enchanting.