Celebrities / Entertainment / News / Opinion / Showbiz / Television

Kapamilya dominates PMPC Star Awards

by Nickie Wang

Image by Ryan Ramos

The 24th Philippine Movie Press Club Star Awards for Television was the night of Kapamilya stars. Out of 53 trophies given out during the awarding ceremonies last Nov. 13, ABS-CBN went home victorious with 29 awards including the coveted Best TV Station plum, which the network also bagged last year.

Top awards went to Gerald Anderson (Best Single Performance by an Actor), Gretchen Barretto (Best Single Performance by an Actress), Maricel Soriano (Best Drama Actress), and to Kapuso star Dingdong Dantes (Best Drama Actor).

Both Gerald and Dingdong were ecstatic receiving their first acting credit. The Kapamilya star vowed to visit his hometown in General Santos to personally show the trophy to his relatives. Meanwhile, the Kapuso hunk said that he wants to share the honor with his fellow nominees.

Magkaribal star Gretchen was teary-eyed during her acceptance speech. She thanked the award giving body for recognizing her acting skills. PMPC awarded her the same recognition last year for her performance on Maalaala Mo Kaya.

Other major awards won by the Kapamilya station were Best Primetime TV Series (Dahil May Isang Ikaw), Best Drama Anthology (Maalaala Mo Kaya), Best Musical/Variety Show (Asap XV), Best Talent Search Program (Showtime), Best Showbiz-Oriented Program (The Buzz), and Best Variety Program (Wowowee).

ABS-CBN Public Relations head Bong Osorio accepted the award for Wowowee and remarked: “Magandang palabas, sana hindi gayahin ng ibang istasyon!”

No station went home empty-handed as the awards were distributed fairly based on the standards of the PMPC. GMA network bagged 15 trophies and its subsidiary QTV 11 went home with three, UNTV received three as well, TV5 and Net 25 each won two awards, and ABS-CBN sister station Studio 23 received one honor.

Who is Zyrene Parsad?

She sang the National Anthem with all of her heart, and with all of the ‘h’ and the ‘s’ she could possibly insert in the song or it could be that she was too nervous that her fake accent sabotaged her rendition of the “Lupang Hinirang.”

Zyrene probably has enough dough now to buy herself a career after singing the National anthem during the much talked about boxing bout last Sunday. But the real question is, who is the virtually unknown singer introduced to the crowd at the Cowboys Stadium in Arlington, Texas as a recording artist from the Philippines.

Zyrene Parsad is a product GMA-7’s Are You the Next Big Star in which she ended third place to Frencheska Farr in the female division. It is the same talent search that rediscovered Geoff Taylor.

Before going to the United States, Zyrene visited the National Historical Institute (NHI) to get pointers on how to sing the anthem properly. She did not change the tune of the song, but if we are to compare her version to the tempo of the original version, she sang it 30 seconds longer. If she really followed the pointers given by the NHI, she would have sung it only for 53 seconds.

We totally have no idea why Manny Pacquiao handpicked Zyrene. She played safe not singing the National Anthem ala Charice, or ala La Diva, because for very obvious reason, she can’t.

Bubbling up

TV ratings agency AGB Neilsen defines Mega Manila as an area that includes Metro Manila and the provinces of Bulacan, Cavite, Laguna and Rizal. Its population of 25 million accounts for 26.6 percent of the country’s total population. This is very reason why most advertisers depends on the data provided by the agency aside of course from the fact that one-third of the nation’s GDP is concentrated in Metro Manila alone.

When Kantar/TNS came into picture, viewers got confused on whom to trust in terms of viewership data. AGB Neilsen and TNS provide contrasting reports.

Though it is believed that AGB Neilsen is GMA-7’s turf, some Kapamilya programs still fair in its numbers game like the current top-rater Imortal for example. Since its inception, the Angel Locsin and John Lloyd Cruz starrer remains the most watched primetime series in Mega Manila.

Meanwhile, Kantar/TNS obviously sides ABS-CBN shows since the time it started providing ratings report in 2007. Shows and program produced by the station remain immovable on top of the ratings provider’s list.

But here’s the clincher, in the latest report on airtime revenues of ABS-CBN and GMA-7, we can fairly distinguish which station receives more ad placements. For three quarters, Kapamilya network’s cumulative advertising sales alone already reached more than P14B compared to Kapuso station’s P9.26B. These significant figures indicate which station advertisers favor and if we would cross-reference it to the ratings provider these two giant media organizations subscribe to, it is easy enough to say which of them is more credible.

Interesting enough, TV5 dominates primetime viewing in Mega Manila for several weekends now. This is due to the strong performances of shows like LOL: Laugh or Lose and Talentadong Pinoy. However, a three-way ratings war remains an imagination of those who believe that TV5 is already a major player. TV5 is bubbling up and it posted a significant improvement, but GMA-7 and ABS-CBN (most especially) have already formed a sturdy primetime block. In addition, viewing habit formation is a process that cannot be changed overnight.

In case someone would ask, which station really leads today, forget about the numbers, just refer to the first item above because it its not just backed up by monetary and research-based data, we are talking about talent and creativity as well.

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