Entertainment / Lifestyle / music / News / Press Release

Party from dusk till dawn


by Nickie Wang



Around two thousand years ago, beer was not a popular drink because of its bitter taste. As we all know, beer tastes even awkward when not chilled so it’s understandable why our ancestors didn’t like it that much.

Fast-forward to the present time, beer is already a part of almost every kind of occasion. Naturally, beer  should only be consumed in moderation, however the reason beer has been so popular today is because manufacturers have found ways to reintroduce the product to the consumers by establishing it as the main party drink.

This month, a new kind of party will be introduced to keep up with party animals’ insatiable appetite to have fun. Apart from drinking spree, there are several popular ways to set up a great party like  incorporating fashion and music and inviting well-known personalities. And that’s what exactly San Mig Light Party All Night is all about.

Makers of low calorie beer San Mig Light have realized that apart from making people enjoy while feeling a little tipsy, there are other ways to define ultimate fun and great clubbing experience.

To strengthen its position as the country’s leading party drink, San Mig Light launches Party All Night, a clubbing experience that ushers party people to a new level of enjoyment.

Scheduled to take place in different vibrant party venues nationwide, Party All Night is the newest effort of San Miguel Corp. that truly heeds San Mig Light’s tagline “mahaba-habang inuman.”

Everyone is invited to prep up for a party marathon that starts from 6 p.m. up to 6 a.m. the next the day. The 12-hour party kicks off on June 25 to 26 at the SMX Convention Center at the Mall of Asia . It features an array of events from competition to raffle draws.

The party does not just promise  to be all booze as it officially brings together San Mig Light with Club Music. Known to have originated in Baltimore, Maryland in the early 1990s, club music is a genre that is hitting party places across the globe by storm. Upbeat, intentionally hurried tempos, repetitive but diverse, club music best defines the word harmony among San Mig Light drinkers.

Making the kick off party more alive are DJ Karl Ty and top foreign DJs, Johnboy Lee, and Matt Darey. These master disk jocks will give Club Music 101 lessons all night to party-goers, and will entertaining the crowd with popular music at the same time. Variations of club music such as techno, trance, happy hardcore, drum and bass, and electronic will be introduced. The guest DJs will then give partygoers an acid test of these genres via a DJ competition.

Partyphiles will also have the chance to win exciting prizes such as LCD TVs, cellphones, and digital cameras. Six lucky winners of P50,000 will also be raffled off among individuals who will be part of the all-night revelry. Beautiful models and popular TV personalities are likewise joining the fun and usher partygoers until sunrise.

For tickets and VIP tables, call 854-5578  or log on to the San Mig Light Partly All Night page at  http://www.sanmiglight.com.ph to learn more on the finest ways to enjoy your favorite San Mig Light.

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