Before the metro observed the lent, around 3500 people joined the first ever Fox International Channels (FIC) Fun Run at the Bonifacio Global City. Participants eagerly joined the fun as they played dress up and hobnobbed with celebrities and some famous personalities who were in their running shoes.
The event, which started at dawn, gave runners the opportunity to choose and participate in the four races that represent FIC key channels. Aptly called 500m Fox Costume Run, 3K Star Movies Blockbuster Run, 5K Star World Lifestyle and the 10K Nat Geo Run For a Cause, runners were also able to show off the stylish way to cross the finish line.
Some runners came dressed in their favorite character and ran alongside fellow enthusiasts and sponsor mascots in the 500m Fox Costume Run. Star Movies rolled out the red carpet for movie aficionados in the 3K Star Movies Lifestyle Run where some writers, film producers and movie directors showed their support to the event. For a bit of a movie trivia and a tad of inspiration, popular quotes from movie characters were set up along the course.
For the 5K Star World Lifestyle Run featured a red carpet along the route to mimic the paparazzi scene. Finally, for the 10K National Geographic Run for a Cause, which was in partnership with 10 select non-government organizations, sought to raise awareness for their respective advocacies. Among the partner NGOs are Physicians for Peace, ICANSERVE Foundation, Virlanie, Greenpeace, Philippine Red Cross, Habitat for Humanity, World Vision and Gawad Kalinga.
“Running is something that a lot of people enjoy. So we thought of incorporating fun and healthy lifestyle while creating awareness on our key channels and us as a corporate entity,” says Fox International Channels vice president and territory head for Philippines, Jude Turcuato.