Why do people need to keep their heart healthy?
Based on the statistics of the Department of Health, heart disease is the no. 1 killer in the Philippines. There has been a staggering increase of mortality among men and women concerning varied diseases involving the heart.
Contrary to what most people believe that men are more susceptible than women in having heart disease, the truth is, men and women are equally prone. Aside from being inherited, there are studies that blame cigarette smoking, excessive fat intake, imbalanced diet, and unhealthy lifestyle as major factors leading to having the fatal disease.
“According to a 2000 Health Report, heart illness is the leading non-communicable disease in the country. What is alarming is that it’s an uptrend since 1950,”said by an Abbott executive. To create better awareness, Abbott with its product Ensure launches Gloria Diaz as new product endorser alongside with new a campaign “Think Red” that aims to promote good health among women.
“More than anything, women should be aware that they are also prone to heart disease. It’s just that women never knew really for sure. But now, it’s been tested and proven that there is a big risk. One just has to be aware and take all necessary precautions,” former beauty queen Gloria Diaz enthused.
Women often put themselves last when talking about personal health, they think of their loved ones first. “Think Red” does not just promote the product Ensure but also support healthy lifestyle among women. Since red has been a color most associated with them, the campaign aims to educate women to put high premium on their health.
As Ensure continues to be the no. 1 doctor-recommended adult nutritional drink, Abbott realized that part of its corporate social responsibility is to help its consumers in their pursuit of healthy lifestyle by producing innovative and healthy products. With Gloria Diaz as its new endorsers, Abbott officials are confident that she can further solidify Ensure’s position in promoting healthier living. To have a healthy heart is not just about eating the right food. Although what people eat directly influence the health, it is good to mention that exercise is also advised for it ensures good blood circulation that gives cells the energy they need to function properly aside from it helps reduce other risk factors for heart disease, such as high blood pressure.
“Women like me and most especially ordinary housewives always put our selves last. Now it’s time to take charge of our health. Have a healthy lifestyle, have a good relationship, keep your cholesterol down, and don’t spend too much, take Ensure. And don’t forget to put everything in moderation,” Diaz told the press during the launching of Ensure’s latest commercial featuring Christopher de Leon who renewed his contract as product endorser.
“I heard that the product is doing very great and I am so happy endorsing it again” Boyet said during the press launch.
Diaz claimed that she feels flattered and pressured at the same time for the product did very well without her. She is currently busy shooting for ABS-CBN’s upcoming fantasy series Utoy starring Dolphy and Makisig Morales. She will also grace the silver screen as part of the Metro Manila Film Festival entry of Ai-Ai de las Alas Ang Tanging Ina Ninyong Lahat.
“I still have other projects, but I am not sure if they will push through because one of them requires me to travel out of town. Going out of town then back to Manila is too tiring,” Diaz shared. “As I’ve said, put everything in moderation, take care of your heart, drink Ensure and leave it to God,” she concluded.